A little about the author
My name is Leonor Hernandez, and I worked between a big four (auditing firm) and two banks for the last 15 years of my life. Before the pandemic started I had lost the backbone to my family, my grandparents and my mom. So, during the pandemic I was lonely, sick of corporate life and physically stress.
However, life has its way of showing up. And again, I found purpose again. I started a business, and then the journey started. I learned I wanted to go back to the basics, which were: to become a farmer like my grandfather, a teacher like my grandma and proficient in languages like my mom. I knew the journey was long, as the decisions I had made with my life up to this point, sent me in the wrong direction. Some things I had to start from scratch. Some, I could use.
The Blog
Finance and Flowers is a finance magazine blog with a personal touch. It’s dedicated to help the reader achieve their best potential in Personal Finance, Business & Work, and Personal Development. Offering a range of topics backed up by research and credible sources. Also, is a Finance Outlet with a feminine touch. When I started having financial issues, there weren’t too many sources presenting solutions with the woman viewpoint. One that included how we really think and all the things we have to juggle that other genders usually don’t.
However, Finance & Flowers it is also my accountability check, a lighthouse in a dark sailing night. Hence, it’s also yours. Without knowing, it became my journal and guide into getting back my life and live my dream. So, the blog became a recollection of what I did (and are still doing) to gain financial independence, become a writer and illustrator, but most importantly, it’s what I did to take care of myself.
The story
I hit my wall, but even after reaching my ticking point, I stalled. It was like if I was outside my body and was not able to control it. Like if my decisions were not mine. A complete oxymoron. Because what makes you, you, are your decisions and your choices.
“You are not who you think you are, you are your actions”
I started Finance & Flowers in 2019, but it was until the middle of 2024 that I’ve finally publish. For 6 years, I paid web hosting, canvas pro and others. I used to say ‘if I pay for it, I will feel the pain and that will get me to work’. Ohh how wrong I was!
My fear num me, like a drug addict, I hide behind streaming services and social surfing. I used to have some motivation outbreaks at the begging of each year and then fall off during mid year.
What changed? You might be asking.
Well, The best thing that happened to me was to be in a Job I hated. It really made me to not want to continue in a job , I just did not belong in the corporate job sphere anymore. Then, because I always made the wrong financial choice, I was really in a financial hole and desperately needed extra cash. Reading some old post, like 10 steps on changing a Bad Habit and 10 healthy habits to start following today, I thought maybe I am onto something here. It even helped me to go back on the blooming path. And while I knew the risks of blogging, I really believe, that this is my purpose. So, I sat down and started to do the work.
Some books really helped along the way, The Power of Habit and Atomic habit. The first, showed my problem and helped identified how I created bad habits. The second, taught me how to change, by really changing my believe system. Others, that you will see in a new section called Books Review, helped me to continue on my journey and shaped my outlook and philosophy.
What will you expect?
Finance & Flowers is about you. I want for you to be the best version of yourself, like I am seeking mine. I will share my financial knowledge, what I did wrong and what I am doing to fix it. So expect, raw truths, honest guides and ideas, as well as different points of views.
But at the end of it all, expect to change and achieve your best version. If your are here is because, you want to become financially independent, you want to start a business or make your business successful, but even more than that, you want to grow and live a more simpler life.
So, enjoy reading, talk to us and let’s all learn together!